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    CONCURRENT SESSIONS

    Guidelines for Concurrent Sessions

    Track 1 – FLC & Beginner
    Content relevant to the AICI FLC exam and consultants fairly new to the image industry

    Track 2 – Intermediate/Advanced
    Intermediate—with content relevant to the consultant who has been in business three to five years and attended previous AICI Conferences/Training

    All concurrent sessions are first come, first serve. If the session you wish to attend is full, please select another session.

    AICI CEUs

    AICI’s conference sessions offer Continuing Education Units (CEUs), an internationally recognized educational credit. To obtain CEUs for the sessions you attend, you will need to arrive no later than 10 minutes after the session starts and stay until the session ends. You will be required to complete the provided CEU Learning Outcome Form and Session Evaluation Form and turn them in before you leave each session. More information will be available with your conference registration packet.

    The CEU formula is: 1 hour of approved training = 0.1 CEU.

    When you attend one session from each concurrent block, plus the General Session, you will earn 1.2 CEUs from the 2012 conference. Workshops earn you .3 CEUs per session.


    FRIDAY, MAY 18, 2012

    MORNING CONCURRENT SESSIONS

    TRACK 1
    From Terror to Triumph: Coach Your Clients on Public Speaking
    9:00 a.m. – 11:00 a.m.
    Karen Brunger, BHEc, AICI CIP

    Experienced by at least 75 percent of the population, the fear of public speaking can sabotage careers, opportunities, and success. Help your clients overcome this fear, and not only will you add a profitable tool to your business, you will also add value beyond measure to their lives. In this session, you will acquire a minimum of 20 tools and exercises to enable your clients (and yourself!) to be confident in any public speaking situation. You will be able to incorporate processes to heighten performance, increase personal power and transform your clients into powerful, confident, engaging and effective speakers.

    BrungerKaren Brunger, BHEc, AICI CIP, is President of International Image Institute Inc. and an international Past-President of AICI. A recipient of AICI’s Award of Excellence and an image trainer, Karen has coached top consultants in the industry. Karen is a co-author of Executive Image Power, Bushido Business, and a contributing writer for B Magazine. Karen has facilitated thousands through the transformation process; she has presented on five continents and her systems and products are in 68 countries.


    TRACK 1
    Color + Clothing = A Winning Clothing Capsule for your Clients and $$ for You
    9:00 a.m. – 11:00 a.m.
    Elaine Stoltz, AICI CIM

    Color has a powerful influence on how we are perceived. Building wardrobes based on personal color harmony saves clients time and money by creating a wardrobe that automatically begins to mix and match. They’ll no longer have those dreaded “orphan” pieces in their closet. A color palette provides a client with a “gold mine” to help them build a well-balanced wardrobe composed of flattering neutrals and colors as well as metallics. Please join me in my session to learn how to create clothing capsules that “wow” your clients and in turn, successfully increase your profitability.

    StoltzElaine Stoltz, AICI CIM, is president of the Stoltz Image Institute in Fort Worth, Texas, where she teaches image consultants to master visual appearance, including custom color, body style, wardrobing, and personal shopping. For over twenty years she has helped thousands of clients find their own unique style while enhancing their self-confidence and credibility. She specializes in custom color analysis. Elaine has served AICI as chapter president, International Treasurer, International President, and International VP of Certification.

    TRACK 2
    The New Esthetics of Human Identity
    9:00 a.m. – 11:00 a.m.
    Carla Mathis, AICI CIM

    Who am I and why am I here? These are two of life's great questions. What if our physical bodies held a key to answering these questions? A key simple enough to inspire a child to get up and run into the playground looking for clues. What if our clients no longer worried about what to wear as much as what dimension of their identity they wanted to express each day. What if a genetic pathway exists linking Who We Are on the inside to How We Look on the outside. How would this change our perception of ourselves and our place in the world? I invite you to come and find out.

    MathisCarla Mathis, AICI CIM, is an icon in our industry. She has consistently over the years pioneered new methodologies and practices for helping people discover who they are and present how they look in ways that creatively express their unique identity. Her groundbreaking book, The Triumph of Individual Style, is essential reading in our industry. This session presents Carla’s latest discoveries in a dynamic peer-to-peer forum.


    TRACK 2

    The Write Stuff: Create Your Marketing Makeover
    9:00 a.m. – 11:00 a.m.
    Brenda Kinsel, AICI CIP

    Your public wants to know, like and trust you before they sign up for your services. Are you ready to create powerful pieces that will win their attention? Join Brenda Kinsel, AICI CIP, award-winning image consultant and author for hands-on writing and marketing mentoring. She provides simple steps for creating marketing pieces to confirm your credibility to potential clients and remind your current clients that you’re there and ready to serve them with repeat business. The sooner you embrace the role of marketing in your image career, the sooner you’ll be enjoying what you love most – serving your clients and getting paid for it.

    KinselBrenda Kinsel, AICI CIP, is an award-winning image consultant and best-selling author. Her tips and expertise have been featured in countless magazines and newspapers. She’s appeared nationally on radio and television, most notably on The Oprah Winfrey Show. Brenda has served on AICI’s International Board as the VP of Marketing. Understanding the importance of marketing, Brenda created the Monthly Marketing Bundle Program for image consultants, which supplies them with tips, articles and speech outlines each month.

    TRACK 1
    Values Communication through Personal Style
    11:15 a.m. – 1:15 p.m.
    Judith Rasband, MS, AICI CIM


    Hawaii is ideal, where East meets West, to explore the illuminating social-psychology of verbal and nonverbal communication cues reflecting personal values. An essential part of personal style, the program provides fascinating foundational information and interactive exercises. Come experience the reality of image from the inside out. See style with substance as you advance your knowledge base to advance your business bottom line.

    RasbandJudith Rasband, MS, AICI CIM, is a veteran fashion and university image educator, stylist, author, newspaper columnist, consultant, and professional speaker on nonverbal communication in dress and image, on business casual issues, wardrobing, and custom fit. Judith is founder and CEO of the Conselle Institute of Image Management, and holds a master’s degree specializing in the aesthetic, social and psychological aspects of dress and image. Her articles and interviews appear in professional journals, popular magazines and newspapers such as Woman’s Day, Glamour, Men’s Health, USA Today, and the Wall Street Journal.

    TRACK 1
    Ability, Possibility & Profitability
    11:15 a.m. – 1:15 p.m.
    Ferial Youakim, AICI CIP

    Expand your horizons by improving your Ability to sell your services, enhancing the Possibilities of success and increasing your Profitability by adding additional services to maximize every client sale. This training will share with our seasoned and new consultants the tools and tactics that make a difference to master the image consulting business. You will learn new, easy and straightforward methodologies that remove the guesswork and ensure your clients get the maximum benefit from your services. Additionally you will be inspired, empowered and have the ability to up-sell and cross-sell new and existing services. This training will help you grow your business to new horizons and beyond.

    YouakimFerial Youakim, AICI CIP, is a highly respected image consultant who’s been in the fashion and image industry since 1986, working in Australia, the USA and the Middle East. She is Past President of the Florida Chapter, Middle East Ambassador, and Arabic community Liaison and currently serves as the VP Membership for the Sydney Chapter. Ferial’s passion and dedication is to inspire and empower others to express themselves by building their business through image consultants training, coaching and mentoring, on the effective use of color, style, image, makeup, wardrobe planning and etiquette. Ferial’s motto is “I will never be successful until I see you succeed.”

    TRACK 2 
    Airbrush Makeup: The Future of Makeup is Now!

    11:15 a.m. – 1:15 p.m.
    Judith Graham, AICI CIP

    For thousands of years, men and women have applied makeup using brushes, sponges and applicators. Now all that has changed. Airbrush makeup provides a flawless finish without touching the face with traditional tools. Learn how to use airbrushing as foundation, mascara, create eyebrows, cover tattoos, blemishes and apply blush. Learn why airbrush makeup is beneficial and when it is most desirable. This new technique will open your eyes to a whole new world of transformation. Whether you airbrush yourself or recommend it to your clients, knowing about airbrush makeup will enhance your business and establish you as a trend-setting consultant.

    GrahamJudith Ann Graham, AICI CIP, is a professional makeup artist in New York City and was one of the first leaders in airbrush makeup. Many brides, TV personalities and celebrities have depended on Judith’s creative touch and mastery of airbrush technique. She teaches Makeup for Media at the Fashion Institute of Technology and is a member of The Powder Group. In the makeup profession more than 20 years, she has earned the nickname Beauty by Judy.

    TRACK 2
    Tapping into the E-book Revolution
    11:15 a.m. – 1:15 p.m.
    Imogen Lamport, AICI CIP

    With the birth of the iPad, the Kindle, and all the other e-readers coming onto the market, e-books are quickly replacing traditional publishing formats. The e-book revolution enables you to become an author, giving you more credibility as an expert in the marketplace. New technology is enabling us to create fantastic passive income streams from products sold online, which is important to image consultants because we sell our time. As an author, you can make money while you sleep. Learn how to write, format, market and sell your e-books to increase your income.

    LamportImogen Lamport, AICI CIP, writes the popular blog Inside Out Style and has written and published four successful style and image related e-books. Before becoming an image consultant, Imogen worked for global publishing house Penguin Books and has an insider’s knowledge of the traditional publishing process, which has helped her with the development and marketing of her own e-books.


    SATURDAY, MAY 19, 2012

    MORNING CONCURRENT SESSIONS

    TRACK 1
    Techno-Etiquette: How to Be a Cyber Superstar and Build Your Online Brand
    9:00 a.m. – 11:00 a.m.
    Jacqueline Whitmore, CSP

    The way in which we communicate with clients and customers is rapidly changing. Social media is a huge phenomenon and the way we communicate through technology can either make or break our personal brands – whether it is through e-mail, texting, cell phone, or social networking. Learn why many image and etiquette consultants are choosing social media like Twitter, Facebook, and LinkedIn to build their businesses and to network with clients and colleagues. Learn the dos and don’ts of techno-etiquette, as well as how to build your online brand and go from invisible to invincible!

    WhitmoreJacqueline Whitmore, CSP, is a certified business etiquette consultant, founder of The Protocol School of Palm Beach, and the author of the new book, Poised for Success, published in November 2011 by St. Martin’s Press. Her etiquette advice has appeared in The New York Times, The Wall Street Journal, Time, Marie Claire, Glamour, Cosmopolitan, Forbes.com, and O: The Oprah Magazine. She has appeared on ABC’s 20/20, CNN, FOX News, and Anderson Cooper’s AC360°.

    TRACK 1
    Grown Up Style: Dressing the 50+ Woman
    3:00 p.m. – 5:00 p.m.
    Sue Donnelly, AICI CIP, MIFIC

    Research says “Midlife women have the money, leisure time and life experience to ‘have it all,’ yet most feel totally invisible.” Reaching your sixth decade can be traumatic. Redundancy, divorce, illness, empty nesting, menopause, caring for parents/children and changes in body shape can depress rather than excite. Dressing like your daughter or your mother are not viable options so shopping for authentic, flattering clothing can be a nightmare, not a pleasure. This interactive session will provide a realistic insight into the new breed of midlife women, the challenges they face, and how we can best accommodate them as image professionals.

    DonnellySue Donnelly, AICI CIP, MIFIC, has always wanted to help women enjoy, and dress for, their ‘mid-life’ years but didn’t realize how challenging this was until she hit the BIG 5-0 a few years ago. Sue has authored four books, including Feel Fab at 50, is a magazine stylist and columnist, has appeared on TV and is regularly quoted in the press. She is a former president of The Federation of Image Consultants (TFIC), as well as a coach, trainer, facilitator and presenter.

    TRACK 2
    Gearing Up Your Game Plan to Win Corporate Clients
    9:00 a.m. – 11:00 a.m.
    Christina Ong, AICI CIM

    Where can you grow beyond what you’ve accomplished? Explore why, when and how to change your game plan to capture market trends. This session explores whether corporate image training is the ‘blue ocean’ where you can create new business opportunities. Assess what it takes to reach and retain corporate clients and how to ensure sustainable revenue. Be warned that this session could change or accelerate your game plan! Either way, gain perspective from the shared experiences of an industry peer who weathered several economic downturns and her fair share of mistakes to establish a reputable corporate image training portfolio.

    OngChristina Ong, AICI CIM, is arguably Asia’s image industry trailblazer. She has developed the Branding Through People™ program at Imageworks, a leading group-based corporate image consultancy. Regional clients include top names in banking, finance, property, hospitality, retail, government and academia. In 2004, the Academy of Image Mastery was established to train and mentor aspiring image consultants across Asia. Christina is Founding President of the AICI Singapore Chapter, was presented with the Jane Segerstrom Award in 2007, achieved her AICI CIM in 2008 and was nominated Spirit of Enterprise (Singapore 2010).

    TRACK 2
    Talk Your Way to More Sales
    9:00 a.m. – 11:00 a.m.
    Li Kin Pang, AICI CIP

    Most image consultants shun the 'sales' part of the work. In fact, some even hate it. Unfortunately, sales are very much a part of our work, especially if we work alone. If you feel stressed about making a 'sales pitch', or uncomfortable persuading people to engage you, this session is for you. You will identify the key steps to a successful sales conversation and use a proven model to turn your ordinary sales talk into an awesome one that brings in the dollars. You will practice opening and closing a sales conversation, questioning and listening skills, and handling objections with style.

    PangLi-Kin Pang, AICI CIP, has about 25 years of experience in business development and corporate training. Her international experience spans 20 countries worldwide, having worked with individuals and corporate clients across sectors and cultures. Li-Kin is an appointed AICI Success Coach helping image consultants build a niche for their image business. She is also author of Professional Image: Your Roadmap to Success and is the President of the AICI Singapore Chapter.


    AFTERNOON CONCURRENT SESSIONS

    TRACK 1
    Personal Color Analysis: What You Need to Know to Be a Pro
    2:00 p.m. – 4:00 p.m.
    Debra Lindquist, MA, AICI CIP

    You may think you know all about color, but do you? There is more to understanding color than deciding if a color is warm or cool. Define the level at which you wish to deliver color information. Break through the barriers and myths relating to color analysis by understanding that there are various levels and approaches to color analysis concepts. Grasp the meaning and importance of The Three Dimensions of Color. Learn to identify the body color harmonies of clients. Doing so is more than just a “matching” game. Understand the visual and psychological effects of color combinations on clients.

    LindquistDebra Lindquist, MA, AICI CIP, has been active in the field of color analysis for over 37 years. Her education, experience, dedication and tenacity qualify Debra as a unique source of information for image consultants. Debra is the innovator of Color Profiles color systems and was the first to introduce the concept of color runs color strips at the AICI Conference in San Diego in 1999. Debra served on the AICI International Board for four years, and was the recipient of the coveted 2007 AICI IMMIE Award for Inspiration.


    TRACK 1
    E-Zine Marketing 101: Attract Clients with Shameful Ease
    2:00 p.m. – 4:00 p.m.
    Joshua Zuchter

    Imagine hundreds or even thousands of prospects adding their names and e-mail addresses to YOUR database. At the same time, you are saving thousands of dollars compared to traditional forms of advertising by maximizing the power of e-zine marketing! We will explore the ins and outs of e-newsletter creation, including best practices, the five mistakes you don’t want to make, best frequency, days, times, looks, and inexpensive to free software. Discover how Joshua generated opening rates of up to 321%, compared to the average of only 13-40%. You will learn how to mirror these powerful methods and potentially increase your results even further!

    ZuchterJoshua Zuchter is an author, international business and life coach and inspirational speaker. Known for his holistic and leading edge insights, tools, and techniques, he is also regularly featured as a guest expert with the media. Joshua has worked with over 700 business owners and individuals and delivered over 700 presentations for thousands of people over the past 15 years. His presentations offer fresh, insightful, and powerful tools and techniques that work for beginners through to the advanced.

    TRACK 2
    Bridge the Culture Gap
    2:00 p.m. – 4:00 p.m.
    Valérie Berset-Price, AICI FLC


    Effective image consultants realize that nonverbal communication goes beyond the way people dress. One of the hot topics in business today is cultural intelligence and how executives and employees must learn to relate to and influence people of different cultural origins. This session cracks the DNA of cultural intelligence, highlighting the importance of adjusting one’s approach concerning seven specific cultural values. It provides the ABCs of cross-cultural communication and is the perfect toolkit you need to teach corporate clients and adjust your own discourse to reach a wider audience.

    Berset-PriceValérie Berset-Price, AICI FLC, is the founder of Valérie Antoinette, a business consultancy that specializes in cross-cultural mediation and international troubleshooting. A graduate of the Swiss International Business School and of the Monterey Institute of International Studies, Valérie has lived all over the world and speaks five languages. She brings 15 years of experience on the international business stage, educating staff on the cultural mores of foreign markets and enhancing the executive presence of international commercial delegates.

    TRACK 2
    Grooming Future Leaders: Marketing Your Services to Colleges
    2:00 p.m. – 4:00 p.m.
    Sharon Kornstein, AICI CIP

    This session will enable you to expand your client base by including colleges and graduate schools. Dining etiquette, interviewing, business dress and networking are just some of the topics you can teach at the secondary school level. Colleges and future employers will praise you for instilling in students dress and etiquette skills that last a lifetime. You will come away from this session with everything needed to sell your programs to educational facilities all over the world.

    KornsteinSharon Kornstein, AICI CIP, founder of ImageDesign LLC, is known for developing an effective visual image for professionally minded men and women. Her clients include individual business owners along with Fortune 50 companies. Sharon has an undergraduate degree in business from Wharton, and completed the image consulting program at FIT. Sharon speaks annually at Montclair State University, Rutgers University, Fairleigh Dickinson and Bergen Community College on business dress, etiquette, networking and interview skills.


    SUNDAY, MAY 20, 2012

    MORNING CONCURRENT SESSIONS

    TRACK 1 
    From Procrastination to Productivity
    10:15 a.m. – 12:15 p.m.
    Dennis Higashiguchi

    Time management is a way to develop and use processes and tools for maximum efficiency, effectiveness, and productivity. It involves mastery of a set of skills, such as assigning priorities for tasks, setting goals, scheduling, planning, and delegating. You may need to experiment with various time management tools and methods to discover the blend of strategies that works best. At the heart of effective time management is the ability to take charge of the time we have. In this session, you will learn a five-step process for effective time management as well as strategies to overcome procrastination.

    HigashiquchiDennis Higashiguchi is the manager of consulting services at N&K CPAs, Inc. in Honolulu, Hawaii, specializing in organizational development consulting, strategic planning facilitation, and skills-based training in leadership, sales, customer service and team building. He is described by clients as a great trainer and facilitator, with the kind of knowledge and firepower that gives him instant credibility.


    TRACK 1
    Nice Matters
    10:15 a.m. – 12:15 p.m.
    Leslie Morton

    “Education, Experience, Excellence!” Excellence is one of three vital words describing the Association of Image Consultants International organization. Professionals must maintain a level of excellence in order to guarantee competency and integrity. How do we obtain and maintain excellence? Civility! “Nice Matters” takes a look at the gracious life and teaches us how to think beyond the rules. Developing and practicing the art of civility contributes to a more distinctive way of living. “Nice Matters” is an inspirational look at the practical approach to Civility, stressing sincere behaviors that encourage inclusiveness, tolerance and respect. When the principles of Civility are applied, life’s journey is better.

    MortonLeslie Morton has been teaching the art of civility for over 30 years, and teaches “Professionalism and Civility”—the first course of its kind offered in any accredited university in the country—at George Mason University in Virginia. Five Texas governors and two U.S. Presidents have formally recognized her contributions for educational impact. Recently named an Ambassador of Civility under the ‘Global Civility Initiative’, Mrs. Morton’s southern charm keeps her in high demand as an inspirational and entertaining speaker throughout the country.

    TRACK 2 
    Beyond the Classroom: Tips and Techniques for Distance Learning
    10:15 a.m. – 12:15 p.m.
    Liz Weinstein, PhD

    Looking for some training tips and techniques on how to design and deliver distance learning courses? This workshop will provide basic techniques for developing quality webinars, teleclasses, online training sessions and home study programs. A team of experienced trainers will share their expertise on how they use these training vehicles to successfully teach their image topics to a global audience. Karen Brunger, AICI CIP, and CEU Chair; Brenda Kinsel, AICI CIP; Gillian Armour, AICI CIP, and Kelly Machbitz, AICI CIP, together with Liz Weinstein, PhD, AICI CEU Administrator, will respond to your distance learning questions and help prepare you for your distance learning endeavors.

    WeinsteinElizabeth Weinstein, PhD, has owned and successfully operated her consulting practice, Elizabeth Weinstein and Associates, Inc. for 22 years. Liz has four decades of experience in education and has adapted her teaching techniques to changing times. For the last five years, she has been honored to work with Association of Image Consultants International members. As the AICI CEU Administrator for more than four years Liz has seen much change in how learning opportunities are delivered by AICI’s CEU providers. She wants to help other members acquire the knowledge and skills to deliver successful distance learning programs. Liz‘s focus is on providing quality learning experiences that inspire and excite AICI members.

    TRACK 2
    Colorful Consulting
    10:15 a.m. – 12:15 p.m.
    Sue Donnelly, AICI CIP

    If you truly get on with everyone you meet, then this session is NOT for you. To successfully interact with others, you first need an insight into yourself and the impact you make. An interactive mix of lecture and experiential learning will demonstrate how making small adjustments can transform your communications, leading to enhanced business and personal relationships. You’ll be introduced to four different colour energies and how their characteristics can be recognised in yourself and others. Once recognised, you can adapt your behaviour, connecting immediately whatever the situation. No more frustration, just win-win all round.

    DonnellySue Donnelly, AICI CIP, MIFIC, is passionate about positive personal impact and the importance of relating to each other harmoniously and authentically. She has been featured in and written for numerous magazines and newspapers, with TV appearances in the UK and New Zealand. Sue is a former President of The Federation of Image Consultants, author of four image-related books, image trainer for Aston+Hayes and Fashion Feng Shui® Licensed Practitioner of Insights Discovery®.


    AFTERNOON CONCURRENT SESSIONS

    TRACK 1 
    From a Novice to a Pro

    1:45 p.m. – 3:45 p.m.
    Sangeeta Bahl, MBA, AICI FLC

    You have decided to shift from personalized image consultations to group seminars. You have an innate desire to be the best public speaker. Do you know how to keep the audience interested with your opening statements? What do your voice and gestures say about you? Are you able to showcase a calm demeanor, poised stance and hide nervousness while speaking in front of a group? Let me show you how to inculcate “The ABCs of Image Management” to keep the audience glued to you through excellent presentations and communication skills.

    BahlSangeeta Bahl, MBA, AICI FLC, is the Director of Impact Image Consultants, Gurgaon, India, President of the AICI India Chapter and an Area Governor for Toastmasters International. She has extensively travelled and worked with over 70 nationalities worldwide during her stint with the airline industry. She has co-authored Executive Etiquette Power with the leading AICI image consultants and is touted as a pioneer image and etiquette consultant in India. She has also modeled for many years, worked as an actress on TV and is a Page 3 regular at events, parties and elite gatherings in India.

    TRACK 1 
    I Don’t Need an Image Consult…She Does!

    1:45 p.m. – 3:45 p.m.
    Elaine Stoltz, AICI CIM

    After years of giving presentations on the value of image consulting and the benefits of the services I offer, I began to realize every participant is thoroughly entertained and LOVES my presentations but rarely comes to the realization that they need my services, too! They instantly think of the person sitting next to them but not of themselves. It’s so much easier to be objective about their friend’s appearance, rather than their own. Now I have come up with a solution that will help you convince everyone in the audience that they should be listening to what you say and taking action. Learn a selling strategy that works. Take home outlines of free presentations you can give that will hit home with your audiences.

    StoltzElaine Stoltz, AICI CIM, is president of the Stoltz Image Institute in Fort Worth, Texas where she teaches image consultants to master visual appearance including custom color, body style, wardrobing, and personal shopping. For over twenty years she has helped thousands of clients find their own unique style while enhancing their self-confidence and credibility. She specializes in custom color analysis. Elaine has served AICI as chapter president, International Treasurer, International President, and International VP of Certification.

    TRACK 2 
    Landing Media Coverage
    1:45 p.m. – 3:45 p.m.
    LynAnn King and Kelly Machbitz, AICI CIP


    Businesses have to make the most of multiple media channels and approach communications and marketing by incorporating content marketing strategies that educate, entertain and attract potential clients. This session will focus on how to land media coverage with a killer “Pitch” that will put you on the editor’s ‘nice’ list, and make you the go-to expert for print and broadcast programming. Participants will learn how to think like a journalist, target local media, and get publicity and media attention. You will also learn how to pitch TV segment programs that get noticed and get aired. Examples and techniques for anticipating the interviewer’s questions and creating quotable sound bites will be explored. Best practices will be shared for building your online media room.

    KingLynAnn King, of KingSings PR is a marketing visionary, strategist and publicist empowering entrepreneurs to deliver creative marketing communications and media campaigns. She is currently on the AICI International Marketing Committee team, and has been for the last seven years. In 2005, she was honored by the AICI San Francisco Bay Area Chapter as Member of the Year. LynAnn has also served as board publicist for the Marin Association of Female Executives (MAFE), Pinups For Purpose and Dine Around Passport Program in the San Francisco Bay Area.

    MachbitzKelly Machbitz, AICI CIP, was the on-air beauty expert for CBS 10 Connects News. She has also appeared on WFLA, Fox 13, and NBC News’ 48 Hours. Frequently called upon in print media, Kelly is now the Tampa Fashion and Beauty columnist for examiner.com. A licensed esthetician and author of All About Face, A Complete Guide to Makeup and Skin Care (St. John’s Press), Kelly has two AICI CEU-approved training programs and owns and operates a successful Merle Norman Cosmetic Studio and consulting practice.

    TRACK 2 
    Outstanding at Standing Out: A Study of Executive Presence

    1:45 p.m. – 3:45 p.m.
    Sarah Brummitt, AICI CIP, MFIPI

    How does a professional stand out from the crowd for the right reasons, rather than blend in with everyone else for the wrong ones? This session will explain the details of a large study of executives from a variety of industries, and show how its results have revealed the core components of ‘Executive Presence’. You’ll discover a selection of tools, frameworks and skills to coach and train your corporate clients, once you’ve taken care of the image discussion. Outstanding at Standing Out is designed to give you both inspiration and practical information to grow your opportunities in the corporate market.

    BrummittSarah Brummitt, AICI CIP, MFIPI, has been working with executives for 18 years and her image business focuses exclusively on the professional, corporate market. Exploring ‘Executive Presence’ came out of a desire to understand what clients really need from us – once we’ve taken care of their wardrobe. Outstanding at Standing Out is the culmination of extensive research, and combines scientific data with a wealth of ideas, frameworks, strategies and skills to coach our clients – and grow our business.

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