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Telling Our Story: Beautiful Glasses! Something so Simple…

Posted By AICI, Tuesday, June 16, 2015

Fitting eyewear as a fashion accessory and part of total image has been my passion since starting my company 18 years ago. As a Licensed Optician and trained Image Consultant my focus has been on building relationships with clients and offering a unique personal shopping experience so clients feel comfortable and relaxed and we can then explore new looks in eyewear. My consults are always about the client: the image they want to project and complimenting facial features and personality so they can be perceived in a way that helps them build relationships in their professional and personal life. My story demonstrates how you can have surprising results that can positively impact lives and are bigger than we can predict or imagine.

Last Fall, I worked with a new client and we had a fun first appointment selecting her new eyewear and sun wear. It was important to Deb that her glasses were colorful, professional and accentuated her eyes. Together we selected a beautiful trendy royal blue plastic frame with turquoise metal accents. She was thrilled that her new eyewear would accessorize with her wardrobe colors and create an element of fun.

With many client success stories over the years, I have learned that eyewear can attract a new date, get to the next interview and increase credibility but had no idea that one day they could be part of something much more memorable and important for someone until I heard my clients’ experience after wearing her new specs.

Deb had only been wearing her new glasses for a few days when I received this message by email,

"Hi Wendy, just had to tell you what happened this weekend. Not sure if I ever mentioned it, but my mother has Alzheimer’s. She doesn’t know who any of her family is. She recognizes us, but she doesn’t know our names or that she has kids or grandchildren. And her vocabulary is very garbled, but she is always happy to see us any time. I went to see her on Saturday and I had my glasses on. Her eyes lit up and she kept saying, “oh pretty” and touching my face and glasses. She kept staring at me and saying “how nice”. If anything could make my day, it was to see her light up and smile. Thank you for helping me with that moment. There are few times that we can make her smile like she did and put a few words together that we can understand, something so simple…"

It’s rewarding to be in a profession that can have such a profound effect on a person’s life. I am grateful to be able to do what I do!

Wendy Buchanan
Perceptions Eyewear

Tags:  accessories  accessorize  eyewear  fashion  glasses  optician  sharing our story  sun wear  telling our story 

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