Search Engine Optimization — Make your business visible on the Internet!
with Sylvie di Giusto
December 4, 2013
12:00 pm EST – New York
Image Consultants help their clients to be "seen”, to be "visible” and to be represented in an "appropriate and appealing” way. Search Engine Optimization does the same to your website. Building a website and handing out the link is not enough anymore. Amongst billions of websites you have to make sure potential clients don’t click past your site, eventually not even realizing you are there. Search Engine Optimization is about making your website easy for both, users and search engine robots to understand. It’s not only about getting the technical details; and it’s not only meant to be for developers and web designers. Instead it’s a strategic and marketing topic for the business owner.
In this teleclass you will learn how to make sure your website will be listed within relevant search results, and as close as possible to the top. You will get practicable advice and numerous tools to make your website more relevant, more attractive, and more visible for others. Because, you can not risk that potentially valuable clients never even know you are there!
In this Teleclass, you will learn:
- Why search engine marketing is necessary and within the responsibility of the business owner
- How search engines operate and how your website gets ranked
- How to perform keyword research and implement the right keywords to your website
- How to grow popularity and get traffic to your website
- Get hands-on advice and practical tools, services, websites, tips in order to optimze and track your website ranking
Sylvie di Giusto is the owner of Executive Image Consulting based in New York, where she shortly became a successful image expert for the corporate world and politics. Originally she studied pedagogic for computer science and communications. After she worked several years as a teacher for teenaged and adult students she started her business career, which led to more than twenty years of professional experience in Training & Development related areas. Her technical background and her passion to web design helped her tremendously while building her business website on her own. In the meantime she acquires most of her individual clients over the Internet, which happens due to the enormous effort and time she invested into optimizing her website for search engines.
Sylvie has a multi-cultural background: Austrian by birth, French in her mind, Italian in her kitchen, German in her work ethic, and American by choice. And she says, in her heart she is still a little bit of a "nerd”. But, luckily has the ability to explain a tech topic for people who are not so tech-savvy.