You are a Needle in a Haystack - Search Engine Optimization for Image Consultants
with Sylvie di Giusto
AICI Credits: .3 AICI CEUsTuesday, March 4 & Tuesday, March 11 | 10:00 am, EST - New York
(you must attend both sessions to earn the CEUs)
COST: $180 AICI Members/$234 Non Members
Make sure your business gets found in between 1 Billion others!
Image Consultants help their clients to be "seen”, to be "visible” and to be represented in an "appropriate and appealing” way. Search Engine Optimization (SEO) does the same for your website. Building a website is not enough anymore, you are just one of many others; you are a needle in a haystack. We are facing one billion websites worldwide in 2014. You have to make sure potential clients don’t click past your site, not even realizing you are there.
Search Engine Optimization is about making your website easy for both users and search engines. It’s not only about getting the technical details, and it’s not only meant to be for developers and web designers. Instead it’s a strategic and a marketing topic, and therefore within the responsibility of the business owner. You!
By the end of this webinar you’ll be able to implement relevant changes to your website in order to get ranked significantly higher. And most importantly, you will not miss any business opportunities, because potential clients didn’t find your services on Google, Bing, Yahoo, or any other search engine.
In these TWO-90 minute sessions AICI CEU’d webinars, you will be able to:
- Describe the way major search engines crawl, sort, index and rank websites
- Identify missed opportunities or mistakes from the past which might have influenced the ranking of your own website
- Select the right keywords and optimize your website's ranking by effective link management
- Identify more than a dozen helpful tools to analyze and optimize your website for a higher ranking on search engines
- Name multiple strategies to increase web traffic by leading more clients to your optimized website
**As an authorized AICI CEU Provider, AICI has approved this program for 0.3 AICI CEUs. This CEU’d webinar is divided into TWO-90 minute sessions and is limited to 15 participants only. After you pay, you will receive a link that you must click on to register.
About Sylvie di Giusto
Sylvie di Giusto, Personal Branding Strategist and Image Expert, has more than twenty years of corporate experience, educating and inspiring thousands of clients across Europe and around the world. Her ability to empower people to influence the success of their own career and her passion for fashion has led to her launching Executive Image Consulting, based in New York City.
Working with new media and digital tools runs like a red thread through Sylvie’s career. She started as a teacher for information technology and management after studying computer science and communication. Afterwards Sylvie managed countless e-learning projects and initiatives for international companies and implemented group wide learning management systems. Furthermore, she was responsible for the intranet and e-commerce platform of an international retail company, and she managed an innovation platform dedicated to any online activities within the organization.
Her business website (www.executive-image-consulting.com) has been built, designed, developed and optimized for search engines by her own. Currently she ranks on Google’s page #1 for image consulting services in New York for several keywords. She acquires more than two-thirds of her customers over the Internet.
Events, seminars and webinars with Sylvie are applicable to the real world. Participants always leave with valuable skills, techniques and tools they can put to practical use. For this webinar she brings both to the table: The knowledge about the image consulting industry and the specific challenges we are facing, combined with the passion for technology including all topics around digital marketing, social media or search engine optimization.
In order to earn .3 CEUs for this course, participants must
- Attend both sessions.
- Fully participate in all activities.
- Complete evaluation at end of sessions.
Technology Required: Computer with microphone and speakers or computer with headset with microphone.
Hear what others’ have to say about Sylvie di Giusto's SEO Webinar Program:
"I was a participant of Sylvie di Giusto’s SEO webinar and could not have been happier with the level of professionalism and expertise. I would consider her an expert in the arena of SEO and learned a great deal from her sessions. I would highly recommend Sylvie di Giusto as a webinar instructor and anticipate the opportunity to be in another one of her classes!”
~ Faith Rim, Certified Image Consultant (http://www.faithrim.com)
"I participated in Sylvie di Giusto’s two-part webinar on Search Engine Optimization. Sylvie is quite knowledgeable on the topic of SEO and Internet marketing and I walked away with background information on SEO, resources and tools to boost my SEO, and several action steps that could be implemented immediately. Her presentation was easy to follow, beautifully laid out and I was very appreciative of the helpful handouts she provides for both days of training.”
~ Shauna Mackenzie, Certified Image Consultant (http://mackenzieimage.com)
"I participated recently in two of Sylvie’s courses. The content was outstanding and her approach very professional, from concept to final output.
I would firmly recommend her services to any other colleague!”
~ Heidi Deblaere, Image Consultant (www.deblaereconsulting.be)