Martha Risco Gonzáles Vigil AICI PERU CENTRAL CHAPTER, President Executive Director, VERSA www.versa.pe Martha Risco is Founder and Executive Director of Versa Management School of Image and Protocol (Versa.pe), the first institution in Peru to offer university degrees in image consulting in partnership with the Valle Continental University in Monterrey, Mexico. VERSA aims at training image professionals that have the tools to empower others to project a consistent message through their personal image and branding. An entrepreneur, Martha has over ten years of experience as an image consultant, seeking to provide tools to empower people so they can project an image that fits their values, lifestyle, personal color, body type, style and profession. She is Founder of AICI Peru Lima City Circle, created with the purpose of joining efforts in further strengthening skills and codes of ethics in the profession. She earned her Bachelors degree in Economics from the National University of La Libertad and did her postgraduate studies in Marketing at the Peruvian University of Applied Sciences (UPC). She directed a company of women clothing and apparel for 7 years, focusing on direct sales systems and managing over 120 sales personnel. She has worked in the corporate sector in the administration and commerce areas, managing sales teams and commercialization channels for large retail companies. She has over five years of experience working in the financial sector, introducing to the market international investment plans indexed to S&P500 utilities. Martha began working in the image and personal branding sector in 2004, completing a series of courses in color, image and personal marketing, make-up and wardrobe in California, USA and in Visual Merchandising at the London College of Fashion. In 2007 she launched her own image consulting agency, www.asesoraimagen.com, the first website in the Peruvian market offering consulting services in image, color, personal shopping, corporate image, commercial management, dress code, business protocols and ettiquete to individual and corporate people in diverse sectors. As an image consultant she has also spoken at conferences in Peru and internationally. Since 2012 she is the author of the blog “Tu Imagen Habla” (“Your image speaks”), where she provides innovative advice on corporate image, political communication and business etiquette. Her blog is hosted at SEMANAeconomica.com, a Peruvian portal and magazine that since 1985 offers the most exclusive business news and economic analysis in the medium to an audience that includes a select group of managers, directors and owners of the companies that contribute approximately 45% to Peru’s GDP. Her blog “Tu Imagen Habla” has positioned itself among the most widely read of the portal, with articles that reach over 40,000 readers in just 3 days. Martha Risco is also a professor at the School of Communications of the University of San Martin de Porres, and collaborates as professor also with the UNET Program of the University Mayor de San Marcos.