Print Page   |   Contact Us   |   Sign In   |   Join AICI
AICI Webinar: Be Spectacular™: 3 Simple Steps to Magnify Profits with Eyewear Consultations
Tell a Friend About This EventTell a Friend

This webinar will focus on arming you with “specs appeal” to boost your image consulting business with eyewear consultations, attract new clients and increase your referrals.

When: Wednesday, November 8, 2017
1:00 pm - 2:30 pm EST
Where: Online - please follow the registration confirmation details prior to the day of the webinar
United States
Presenter: Wendy Buchanan, Eyewear Image Expert, Licensed Optician (0.1 AICI CEUs)

Online registration is closed.
« Go to Upcoming Event List  

AICI CEU'd Wegbinars logo New York Time

Important Note

You may register for this webinar up to the day-of the webinar, but we recommend you register before that time.


Members: $90
Non-Members: $120

This webinar will focus on arming you with “specs appeal” to boost your image consulting business with eyewear consultations, attract new clients and increase your referrals.

With 3 out of 4 people in need of prescription lenses, eyewear has become a common component of personal style and image. The bespectacled need YOU and this webinar will give you Optical Savvy, examples of the 5 Spec Styles and Fitting Tips for face shapes and facial features, helping you stand out from your competition and attract a new circle of clients.

Add Eyewear Consultations to your list of services and your clients will have one more reason to engage with you every season or every year.

In this AICI CEU’d Webinar session, you will:

  1. List 3 Eyeglass Frame Fitting Tips to Maximize or Minimize Facial Features
  2. Define the Fitting Goal to achieve balance and proportion for 10 Face Shapes.
  3. Identify the 5 Spec Styles to Compliment Clothing Styles


Wendy Buchanan

Honoured as the trailblazing entrepreneur For Women in Canadian Optical, Wendy Buchanan is the founder and creative force behind Perceptions Eyewear Inc.: a one-of-a-kind mobile eyewear boutique in Toronto, Canada.

Working globally, Wendy has helped to transform the image of thousands of eyeglass consumers by simply changing their eyewear. Wendy developed her trademarked, Be Spectacular™ training program in 2007 and it has evolved to become the Be Spectacular™ Advantage designed to help professional Image Consultants offer personal eyewear consultations and attract new clients looking for an eyewear makeover.

Recognized as the Eyewear Image Expert, Wendy is an Image Consultant, Licensed Optician and Educator. Wendy simplifies the process of selecting eyewear to help Image Consultants and Opticians increase their revenues and referral business and Be Spectacular in all they do!

“It’s not only the compliment; it is the conversation that starts around eyewear.” | Email


“Wendy is a dynamic, entertaining and engaging speaker. Wendy is a regular instructor for International Image Institute and receives positive feedback from participants.“

—Karen Brunger, AICI CIM

“I have been using Wendy Buchanan's Be Spectacular™ training materials for eyewear consultations since the beginning of my business. The cost of her program has been paid back many times over by providing detailed eyewear consultations to individuals and groups.“

—Katherine Lazaruk, AICI CIP, Vancouver

“Wendy’s Be Spectacular™ system has helped me break barriers at networking events like no other tool in the image industry. I am now attracting a new male market with eyewear consultations and my clients are talking about my new eyewear service and referring their friends. Thank you Wendy!”

—Dawn Nieto, New Mexico

“Wendy is such a warm generous communicator. It is a pleasure to learn from her. She has created a valuable tool that I will use to further develop my business as an image consultant. Thank you. “

—AICI San Francisco Chapter member

“I loved the rich content as well as the engaging way that Wendy involved the audience. She produced great materials and visual aids that really helped with the translation of the theory into practical application.“

—Annalisa Armitage, AICI FLC Sydney, Australia

CE Credits**


After the Webinar You Will Receive

As an attendee, you will receive handout, exercises in an email following the conclusion of the webinar!

Audio Information

Audio will be provided by VOIP on your computer speakers. If your computer will not support this option, please email Jessica Gill at for a telephone or dial-in option. If you have never used Acrobat Connect Professional, please see the following system requirements prior to the day of the webinar: Test your connection. A computer with a microphone and speakers or a computer and a headset, with a microphone, is needed. If you do not have this equipment, please email Jessica.

Technical Support

If you have any questions, please contact the AICI office at +1(651) 290-7468 before the webinar begins. If you have technical problems during the webinar, email Jessica Gill at

Webinar Cancellation Policy: Notice of cancellation must be in writing via email. Cancellation by telephone is not allowed. To cancel via email, send the cancellation notice to: For attendees registered for AICI CEU Webinar Programs, our refund/cancellation policy:

  • Notice of cancellation received 14 business days prior to the start of the first webinar in the AICI CEU Webinar Program or single webinar offering = 100% refund minus a $50 processing fee.
  • Notice of cancellation received from 0 - 13 business days prior to the first AICI CEU Webinar Program or single webinar offering = No refund

Refund Requests as a Result of Technical Issues: If a technical failure at the participant’s home or workplace prevents access to the live webinar, the participant will not be given a refund. It is the responsibility of the attendee to confirm system requirements and test their computers prior to the start of the webinar. We recommend you sign on 10-15 minutes early to ensure your systems are set up correctly. OR If a technical failure is the fault of the service provider and the webinar is cancelled, a full refund will be provided.

**As an authorized AICI CEU Provider, AICI has approved this program for 0.1 AICI CEUs. This CEU’d webinar series is divided into 1 x 90 minute sessions (plus an average of 2 hours personal (playtime) assignments between webinar sessions) and is limited to 15 participants only. After you pay, you will receive a link that you must click on to register.

In order to earn AICI CEUs, participants must:

  1. Be present for both entire presentations
  2. Actively engage in the activities contained within each webinar inc. any assignment feedback
  3. Complete all playtime assignments (posting observations from each session to Facebook Page)
  4. Complete and return PTE evaluation and Action Plan immediately at end of session 4

Thank You Annual Sponsors & Featured Training Institutes

Membership Software Powered by YourMembership  ::  Legal
This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.