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AICI Webinar - What Is Executive Presence? (Part 1 and Part 2)
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This webinar explores what is meant by the term ‘Executive Presence’, and provides a pow-erful explanation of why all professionals need to develop it.

2/19/2018 to 2/26/2018
When: Part 1: Monday, February 19 | Part 2: Monday, February 26
9:00 am - 10:30 am EST (GMT-5)
Where: Online - please follow the registration confirmation details prior to the day of the webinar
United States
Presenter: Sarah Brummit AICI CIP, FFIPI
Contact: Sarah Brummit AICI CIP, FFIPI

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Important Note

You may register for this webinar up to the day-of the webinar, but we recommend you register before that time.


Members: $180
Non-Members: $234

This webinar explores what is meant by the term ‘Executive Presence’, and provides a pow-erful explanation of why all professionals need to develop it. This webinar will offer a wide range of best practices, empirical data as well as practical strategies to use with your clients – focusing on visual and verbal communication. ‘What Is Executive Presence?’ is essential for any image professional working in the corporate environment, and the content can be used with your corporate clients – no matter their level of seniority.

Learning Outcomes

In this AICI CEU’d Webinar session, you will:

  1. Describe at least 5 reasons why Executive Presence is essential for all professional men and women today.
  2. Name the 6 components of the LEADER model for Executive Presence.
  3. Give examples of the business case for image.
  4. Identify 5 principles to the ‘Visual Signature’.
  5. Describe how to use the elements our voice to convey ‘Executive Presence’.
  6. Give at least 6 different examples of professional contexts for which story telling would be appropriate.
  7. Define at least 6 different narrative structures.
  8. Give examples of at least 6 strategies for creating and conveying an effective story.
  9. Discuss how the content of the webinars can be immediately used within their business.


  1. Executive presence is essential for all professionals – no matter their seniority.
  2. Our visual signature is vital – because the first thing we see when you walk in the room isn’t your experience or expertise.
  3. In the corporate world, our technical skills are assumed – our influencing ability is not.
  4. Standing out and getting ahead has never been more difficult – that’s why we need ‘presence’.
  5. Executive presence means ‘be brief, be brilliant and be done’.
  6. There are some key verbal habits that build – and destroy – our credibility. Find out what these are at the ‘Executive Presence’ webinar.
  7. The language of influence is the language of story telling.
  8. The skills that got you here, won’t get you there…find out what your clients need at the ‘What’s Executive Presence?’ webinar.
  9. There are 5 principles to your ‘visual signature’. Find out what they are out the ‘What’s Executive Presence?’ webinar
  10. Our clothes convey messages. Find out what they’re saying at the ‘What’s Executive Presence?’ webinar.


Sarah Brummit

Sarah Brummitt AICI CIP, is a Fellow of the Federation of Image Professionals International, a published author, a qualified Executive Coach, an international speaker and a pioneer in the field of image. Her business is exclusively focused on corporates and her clientele are mainly global brands. Over the past 12 years, Sarah has worked with over 15,000 professional men and women from board level executives to graduates beginning their career. Businesses today need to develop their talent to be outstanding communicators and exquisite influencers. This requires a robust and complete skill set. Sarah conducted some extensive research to understand what ‘Executive Presence’ means and published her research in the 2014 book ‘Executive Presence: Demonstrating Leadership In Times Of Change And Uncertainty”.


CE Credits**


After the Webinar You Will Receive

As an attendee, you will receive handout, exercises in an email following the conclusion of the webinar!

Audio Information

Audio will be provided by VOIP on your computer speakers. If your computer will not support this option, please email Jessica Gill at for a telelphone or dial-in option. If you have never used Acrobat Connect Professional, please see the following system requirements prior to the day of the webinar: Test your connection. A computer with a microphone and speakers or a computer and a headset, with a microphone, is needed. If you do not have this equipment, please email Jessica.

Technical Support

If you have any questions, please contact the AICI office at +1(651) 290-7468 before the webinar begins. If you have technical problems during the webinar, email Jessica Gill at

Webinar Cancellation Policy: Notice of cancellation must be in writing via email. Cancellation by telephone is not allowed. To cancel via email, send the cancellation notice to: For attendees registered for AICI CEU Webinar Programs, our refund/cancellation policy:

  • Notice of cancellation received 14 business days prior to the start of the first webinar in the AICI CEU Webinar Program or single webinar offering = 100% refund minus a $50 processing fee.
  • Notice of cancellation received from 0 - 13 business days prior to the first AICI CEU Webinar Program or single webinar offering = No refund

Refund Requests as a Result of Technical Issues: If a technical failure at the participant’s home or workplace prevents access to the live webinar, the participant will not be given a refund. It is the responsibility of the attendee to confirm system requirements and test their computers prior to the start of the webinar. We recommend you sign on 10-15 minutes early to ensure your systems are set up correctly. OR If a technical failure is the fault of the service provider and the webinar is cancelled, a full refund will be provided.

**As an authorized AICI CEU Provider, AICI has approved this program for 0.3 AICI CEUs. This CEUd webinar is divided into Two -90 minute sessions and is limited to 15 participants only. After you pay, you will receive a link that you must click on to register.

In order to earn AICI CEUs, participants must:

  1. Be present for both entire presentations
  2. Actively engage in the activities contained within the presentation
  3. Complete evaluation at end of sessions

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