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AICI English Teleclass - Personal Shopping for Men
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When: 1:00 – 2:00 PM ET
Where: Online
United States
Presenter: Monica Bravo, AICI CIC

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English Teleclass

Personal Shopping for Men

August 22, 2019
1:00 – 2:00 pm ET

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Many of you personal shop with female clients but how many of you shop successfully with men? Is there a difference? What should we be looking for? What do they want? In this session, Monica Bravo will be sharing with us the answers to the above questions. As a professional Personal Shopper Master Trainer, and the exclusive Personal Shoper at Antara Fashion Hall, Mexico, she has more than a decade of experience in this area of our profession. So, put the date in your diary and see how you might be able to increase your business by including male clients.

Learning Objectives:

  • Discovering what men actually want from their personal shopping trip
  • The principles (process) required to work with men
  • Evaluating time and its constraints
  • The best stores to visit, and reasons why
  • Tips and hints to get you started.

Monica Bravo

Monica Bravo, AICI CIC

Monica Bravo is a Personal Shopper Master Trainer with more than a decade of experience training and certifying image consultants at an international level. She developed her own methodology that she has applied throughout her career with her clients, among which are figures from the Mexican art scene, entrepreneurs from Mexico and North America, celebrities and Jet Set people. Since 2010 she has been the exclusive Personal Shopper of the renowned shopping center, Antara Fashion Hall.

Mónica holds a degree in Communication Sciences from the Anahuac del Norte University with a Master's degree in Styling, Image and Communication from the Ramón Llull University, Barcelona, Spain and has studies in Image Consulting from the Marangoni Institute, London, England. She is certified by the International Association of Image Consultants where she currently holds the position of President of the Mexico City Chapter.

Since 2016, she is a Fashion Counselor for the newspaper Reforma. In 2018, she received the "Recognition for trajectory and contribution to the World of Image" in the Specialized Congress on Protocol, Fashion and Image. In 2015 she was a Member of the Year, in AICI Chapter Mexico City. In 2013, she was awarded by the International Association of Image Consultants with the "Rising Star" award for her growth and support for the Image Industry. She is also the current President of AICI Mexico Chapter.

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