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AICI Webinar: Essentials for Styling Men
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Take this course with Image Master Carla Mathis to gain insights from her 30 + years working successfully with male clients. Whether you already style men or are thinking about entering the men’s market, you’ll discover key tools and information you can use immediately after this course.

When: Tuesday, March 21 & Tuesday, March 28
7:30 PM - 9:00 PM EST
Where: Online - please follow the registration confirmation details prior to the day of the webinar
United States
Presenter: Carla Mathis, AICI CIM

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Important Note

You may register for this webinar up to the day-of the webinar, but we recommend you register before that time.


Members: $180
Non-Members: $234

Take this course with Image Master Carla Mathis to gain insights from her 30 + years working successfully with male clients. Whether you already style men or are thinking about entering the men’s market, you’ll discover key tools and information you can use immediately after this course. Learn how to speak effectively with male clients, how to work with distinctive features, best fabrics for different body types, critical points for good fit, and much more. This course will give you confidence and skills to work with your male clients; to successfully analyze and solve their clothing & image needs.

Learning Outcomes

In this AICI CEU’d Webinar session, you will:

  1. Identify 12 Personality Styles for men and how to speak their language
  2. Identify the psychology of men’s style & nonverbal communication
  3. Identify 4 levels of business dress … when and why to choose which one for what purpose
  4. Assess silhouette & proportion to determine the best cut of suits and length of casual shirts and jackets
  5. Describe how to dress men’s Distinctive Features: belly, flat or full buttocks, bow-legs, sloping shoulder or neck, thick rib cage and full pecs
  6. Identify how to speak to male clients in a way that is most effective
  7. Evaluate & fine-tune the critical points of GOOD FIT for Men’s suits and jackets


Carla Mathis

Carla Mathis, published author, trainer, and president/co-founder of The Style Core (formerly Body Beautiful) is based in San Francisco, California. Her landmark book, The Triumph of Individual Style, used in design schools in the US and abroad has become the ‘bible’ of the fashion and image industries.

Carla Mathis founded a consultancy and training institute in 1981, after being mentored for many years by the founder of the Personal Color movement, Suzanne Caygill. By pioneering and teaching the use of design as a powerful therapeutic tool, Carla has helped thousands of women and men worldwide learn to appreciate their bodies and achieve new levels of self-acceptance.

One of 13 Certified Image Masters (CIM) worldwide, Carla consults with individuals & groups in the USA and internationally. She also teaches Style Core Institute courses locally and abroad. The Style Core has a network of 300+ stylists world-wide, trained to offer the highest level of individualized service in our industry using the Body Signature System of Master Color Sets and Consultation Guides with their clients. |



“Men like direct, clear, brief direction and are primarily motivated by making more money, attracting a mate. Knowing this saves time and keeps the male client interested.Carla is an engaging and knowledgeable teacher. I love how she drops pearls of information as she teaches and gives examples from her clients and years of experience.”
Susie Connerty

“I appreciated Carla illustrating how to adjust men’s suits to fit, detailing, and personality. The visual aids were very helpful. This has helped me to notice the details to consider in mak-ing sure a suit and attire are the right fit. I thought this class was very informative, and has given me more confidence to work with male clients.”
Catherine Sanchez

“I love the focus on collars and suiting details. I think it is important and the information is difficult to come by. As always the class was articulate and the execution flawless. I would recommend this training to anyone interested in learning men’s fashion. Thank you!”
Mary Taylor

CE Credits**


After the Webinar You Will Receive

As an attendee, you will receive handout, exercises in an email following the conclusion of the webinar!

Audio Information

Audio will be provided by VOIP on your computer speakers. If your computer will not support this option, please email Jessica Gill at for a telelphone or dial-in option. If you have never used Acrobat Connect Professional, please see the following system requirements prior to the day of the webinar: Test your connection. A computer with a microphone and speakers or a computer and a headset, with a microphone, is needed. If you do not have this equipment, please email Jessica.

Technical Support

If you have any questions, please contact the AICI office at +1(651) 290-7468 before the webinar begins. If you have technical problems during the webinar, email Jessica Gill at

Webinar Cancellation Policy: Notice of cancellation must be in writing via email. Cancellation by telephone is not allowed. To cancel via email, send the cancellation notice to: For attendees registered for AICI CEU Webinar Programs, our refund/cancellation policy:

  • Notice of cancellation received 14 business days prior to the start of the first webinar in the AICI CEU Webinar Program or single webinar offering = 100% refund minus a $50 processing fee.
  • Notice of cancellation received from 0 - 13 business days prior to the first AICI CEU Webinar Program or single webinar offering = No refund

Refund Requests as a Result of Technical Issues: If a technical failure at the participant’s home or workplace prevents access to the live webinar, the participant will not be given a refund. It is the responsibility of the attendee to confirm system requirements and test their computers prior to the start of the webinar. We recommend you sign on 10-15 minutes early to ensure your systems are set up correctly. OR If a technical failure is the fault of the service provider and the webinar is cancelled, a full refund will be provided.

**As an authorized AICI CEU Provider, AICI has approved this program for 0.3 AICI CEUs. This CEUd webinar is divided into One -60 minute sessions and is limited to 15 participants only. After you pay, you will receive a link that you must click on to register.

In order to earn AICI CEUs, participants must:

  1. Be present for both entire presentations
  2. Actively engage in the activities contained within the presentation
  3. Complete evaluation at end of sessions

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