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AICI Webinar: Dressing In Depth
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Clothing is not a mere adornment for the wearer but a representation of the person who chooses or wears the garments.

When: Tuesday, August 29, 2017
2:00 PM - 3:00 PM EST
Where: Online - please follow the registration confirmation details prior to the day of the webinar
United States
Presenter: Sue Donnelly AICI CIP FFSM, LFIPI

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Important Note

You may register for this webinar up to the day-of the webinar, but we recommend you register before that time.


Members: $60
Non-Members: $78

So, you have analyzed your client’s coloring, worked out their body’s shape and evaluated their wardrobe personality. But it’s not enough. Something’s missing. To do a brilliant job, you need more.

In order to get to really know and understand your client, you need to dig deep.

This 60 minute webinar will provide you with some key standalone exercises/strategies that will help you revolutionize your consultations. As a one size, “cookie- cutter’ approach never fits everyone, it is essential that you have other methods of helping you to empower your clients, and their closets, so they love what you do and come back for more.

In this short session we look at 4 different ways you can get to really know who you are working with. Whether they are a personal client or a corporate one, finding out what “lies beneath” their current choices will help enhance your relationships and accelerate your business. This webinar will give you ideas to take away so that you can pursue, excel and evolve.

In this AICI CEU’d Webinar session, you will:

  1. Give at least 3 different reasons why our clients need us.
  2. Uncover any hidden persona using the Name Game.
  3. Discover the importance of a closet conversation
  4. Analyze and evaluate your current “uniform”.


Sue Donnelly

Sue Donnelly AICI CIP, LFIPI, FFSM has always wanted to help people enjoy the art of getting dressed. She believes we are all unique and shouldn’t have to ‘go along’ with the crowd. In her world, one size does NOT fit all and this includes the way we serve our clients. Sue is the 2015 recipient of the Jane Segerstom Award, AICI CIP, a Life Member, Fellow and former President of the UK image industry’s governing body - Federation of Image Professionals International - a founding member of Association of Stylists and Image Professionals and the only UK Master Facilitator of Fashion Feng Shui®. She is a certified coach, international facilitator, speaker, author of 5 books, appears regularly on TV and has written articles/styled photo shoots for magazines and newspapers. She has presented at Education Days and Conferences all over the world. She believes that being curious about every aspect of one’s life is the key to authentic success and beauty. Life and closet are inextricably linked so to successfully change what you (and your clients) wear is not only empowering but needs to be an ongoing process of discovery.



I haven’t been this involved, engrossed and engaged for years. Sensational Sue.

—Clare Maxfield, AICI CIP

As a qualified image professional running an image consultancy business in the UK, I am always looking towards continued professional development to generate new ideas and inspiration to bring to my clients. It’s a pleasure to work with Sue who has a fabulous coaching style combining sharp awareness with knowledge and humour. Her holistic approach to image consultancy provides a journey into personal style which acknowledges the art of authentic dressing and beyond. Sue presents a variety of activities to meet all the learning objectives. Sue’s flexible delivery skills are well paced, keeping everyone engaged. The contents of Sue’s insightful exercised have reinforced my knowledge on the subject of authentic dressing and successfully provided a very powerful and thought provoking experience which I would highly recommend

—Jacky Williams, Your First Impressions

As well as being fun, your work is highly informative, a great combination. It’s perfect for women who want to be able to express themselves and their own sense of style in a way that positively enhances their professional and personal lives, authentically. I also believe that it will be a wonderful addition to image consultant training as it digs ‘deeper’ than most other style programmes.

—Sue Clarke, Career Coach

This 2 session webinar was most thought provoking. As a relatively new image consultant, I found her insights and different way of looking at what we do to be so helpful. In my opinion, Sue’s approach is more intuitive and relevant to today’s client. In terms of delivery and suitability for a webinar audience, the sessions worked well with a good mix of teaching and audience participation. Sue is a much needed voice in the world of image consultancy and styling. I will be definitely refining my approach and offering as a result.

—Steph Robson, Image Consultant & Coach

CE Credits**


After the Webinar You Will Receive

As an attendee, you will receive handout, exercises in an email following the conclusion of the webinar!

Audio Information

Audio will be provided by VOIP on your computer speakers. If your computer will not support this option, please email Jessica Gill at for a telelphone or dial-in option. If you have never used Acrobat Connect Professional, please see the following system requirements prior to the day of the webinar: Test your connection. A computer with a microphone and speakers or a computer and a headset, with a microphone, is needed. If you do not have this equipment, please email Jessica.

Technical Support

If you have any questions, please contact the AICI office at +1(651) 290-7468 before the webinar begins. If you have technical problems during the webinar, email Jessica Gill at

Webinar Cancellation Policy: Notice of cancellation must be in writing via email. Cancellation by telephone is not allowed. To cancel via email, send the cancellation notice to: For attendees registered for AICI CEU Webinar Programs, our refund/cancellation policy:

  • Notice of cancellation received 14 business days prior to the start of the first webinar in the AICI CEU Webinar Program or single webinar offering = 100% refund minus a $50 processing fee.
  • Notice of cancellation received from 0 - 13 business days prior to the first AICI CEU Webinar Program or single webinar offering = No refund

Refund Requests as a Result of Technical Issues: If a technical failure at the participant’s home or workplace prevents access to the live webinar, the participant will not be given a refund. It is the responsibility of the attendee to confirm system requirements and test their computers prior to the start of the webinar. We recommend you sign on 10-15 minutes early to ensure your systems are set up correctly. OR If a technical failure is the fault of the service provider and the webinar is cancelled, a full refund will be provided.

**As an authorized AICI CEU Provider, AICI has approved this program for 0.1 AICI CEUs. This CEUd webinar is divided into One -60 minute sessions and is limited to 15 participants only. After you pay, you will receive a link that you must click on to register.

In order to earn AICI CEUs, participants must:

  1. Be present for both entire presentations
  2. Actively engage in the activities contained within the presentation
  3. Complete evaluation at end of sessions

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